SEO

Body Content Review

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In order for your website to rank highly in search engines, it is important that your website’s on-page body content is optimised to contain popular and relevant keywords. A native speaker of your target language will make suggestions on how you can optimise your headings, text, images and hyperlinks by inserting keywords while preserving the linguistic flow. You will receive the recommended, optimised body content in a Word or PDF format, ready for you to upload to your website’s CMS system.

Keyword Mapping

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Whether you’re looking to target keywords with a new or existing website, having a plan, or keyword map, clarifies which keywords are being targeted by each URL. By doing this you will avoid targeting multiple pages with the same keyword, whilst ensuring that you target keywords with the most relevant page content. We will need a list of the URLs you want to optimise, your target keywords in the relevant language and if you have an existing website, ideally a recent ranking report [showing ranked URL and position] in the natural search results. We will provide a report, in Excel format, which gives a top level view of keywords targeted by each URL and used guide to further optimisation tasks, such as improving page content.

Meta Content Creation

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To help search engines and web users to understand the content of your web pages, each page should contain high quality meta content. A native specialist will create meta content for your web pages, including title tags, keyword tags and meta description tags in your target language. You will receive this meta content in an Excel file.

Page Content Review

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In order for your website to rank highly in search engines, it is important that it is optimised with good meta-data and popular and relevant keywords. A native speaker of your target language will make suggestions on how you can optimise your headings, text, images and hyperlinks by inserting keywords while preserving the linguistic flow. They will also create meta-content for your website, including the title tag, keyword tag and meta description tag. You will receive a report containing the recommended, optimised body content and the meta-data ready for you to upload to your website’s CMS system and add to your website template respectively.

Duplicate Content Audit

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Duplicate content is content that is repeated in large chunks on different URLs. Duplicate content should be avoided as it leads search engines to give these pages a lower ranking in the search result pages, which in turn leads to reduced traffic. An SEO specialist will conduct a review of your website to identify any duplicate content and will provide an action plan on what to do next, whether this is simply a case of adding canonical tags or if a whole de-duplication process needs to take place. This review will be delivered to you in a PDF and Excel format.

URL Creation / Localisation

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It is important to localise and optimise your URLs, also known as web addresses, as this brings SEO benefits and also allows users to understand the content of your page on viewing the URL, which increases click-through-rates. We will localise and optimise your URL in your target language, and will send you this in an Excel or PDF format.

Dynamic Meta Data Language Adaptation

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When you are creating a new version of your English language website in a new language, but want it to contain exactly the same information, a quick and convenient way of doing this is by adapting your English dynamic meta data template to your new language. A native specialist will adapt your existing English dynamic meta data template to your new language, ensuring that all grammar is correct. We will send you the adapted dynamic meta data in an Excel format.

Internal Link Optimisation

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Internal links are those which point from one page to another on the same website. They enhance the user experience on you site, as well as support your SEO efforts by making it easier for search engine spiders to crawl and index your pages. A native SEO specialist will identify keywords on your website that you could use as anchor text for hyperlinks pointing to your target URL. Our recommendations will be delivered in a PDF or Word format.

Headings Review

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Having plenty of keyworded headings and subheadings on your website will support SEO efforts and improve rankings in the search engine results, thereby driving more search traffic to your website. We will review your headings and optimise them by inserting relevant and popular keywords. We will collate these optimised headings into a report that will be delivered to you in a Word or PDF format.

Meta Content Review

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To boost your website’s organic search performance, it is important to ensure that your website has relevant and up-to-date keyword-optimised meta data. We will review your existing meta content, checking that it is linguistically correct, relevant to the page content, well-optimised and uses the targeted keywords. We will send you our meta content review in an Excel format, ready for you to re-upload to your website template if necessary.

Mapping and Meta Content Creation

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As part of your SEO efforts, you should ensure that your meta content is optimised and that your URLs have undergone careful keyword mapping. We will create meta-content for your website, including the title tag, keyword tag and meta description tag. We will also clearly map out a list of relevant keywords per URL, to provide structure to the site and ensure you get the most value from each target keyword. You will receive the keyword map and meta content in an Excel or PDF format.

Content Optimisation Linguistic Review

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Once you have completed your website optimisation efforts, it is advisable to have an SEO expert thoroughly check over it. An SEO specialist and a native speaker will review the key elements of your website’s SEO, covering areas such as your keywords, keyword-to-URL mapping, meta-tags, headings, textual content and images. You will be sent the review in an Excel or Word format.

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