Keyword Services

Keyword Research Qihoo

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Whether you’re looking to launch       a new website in mainland China or improve existing rankings, identifying relevant search queries is an important starting point when dealing with this emerging Chinese search engine. All our researchers are experienced search marketers and being native to the Chinese market, are naturally in tune with local marketing norms and cultural nuances. We’ll deliver an easy to use report that can be used to inform your website optimisation efforts in China.    

Market Intelligence Report

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This is a strategic report that will help you understand and analyse on a deep level the opportunities and challenges associated with a new market. The report will critically review the most relevant and up-to-date resources on the market you would be entering, gather competitor intelligence, give you insights on consumer groups and guidelines on how best to interact with your prospective customers. The insights gained will give you a better understanding of consumer trends and behaviour and can be used to assess the potential of the market as a target for your business and highlight possible opportunities and challenges.

Target Market Discovery

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When you consider expanding your business internationally, it is important to conduct in-depth research to identify the most successful prospective markets. One of our research specialists will conduct this survey and create a shortlist of your top target markets, and will also provide evidence and advice on each market from our shortlist and indicate strategies for entering each new market. This research will be delivered to you in a PowerPoint format.

Social Media Listening Report

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Organisations need to understand what is being said about them online so they can effectively manage their brands, products, and reputation. With this service, we will carry out a social media e-listening monthly report on your company, including gathering information such as listing the top influencers in your field and particularly relevant posts about your company. This will allow you understand what your customer base think about you, thereby helping to guide your marketing strategy appropriately.  

Webmaster Tools Insights

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If you want to increase your website’s visibility in the search engine results pages (SERPs), in-depth keyword research and analysis will help identify new opportunities. Using data from your Webmaster Tools account, we will analyse your keywords’ impressions, clicks, click-through rates and average ranking positions, combining this with search volume data to find gaps in the market that you can utilise to increase your website’s visibility and traffic. The analysis report will be sent to you in an Excel or PDF format.

Persona Research for Social Media

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To run a successful social media campaign, you must target your audience with relevant content, based on their behaviour and interests. One way to do this is by creating “personas” that you can then use as a basis for bespoke keyword research. We will conduct research on your target audience, collecting data on what type of content they like to view, how they discover content online and what they are talking about on social media. We will analyse this data to create a list of 3 personas, which will be sent to you in a PDF format.

Persona Research for Corporate Blog

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Considering the evolution of social media platforms and their role in content sharing, it is crucial to understand local user behaviour to ensure you are creating relevant, appealing content that is likely to be shared by your audience. Audience behaviours differ between countries so it is important to conduct persona research if you want to target a new market. We will provide details of 3 key personas within your target audience to aid content creation for your corporate blog. You will receive a report detailing our findings, including the key characteristics of each persona.

Persona Research for Paid Search Campaign

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Considering the huge potential benefits you have to gain from a successful PPC campaign, it is crucial to understand local user behaviour to ensure you are creating relevant, appealing ads. Audience behaviours differ between countries so it is important to conduct persona research if you want to target a new market. We will provide details of 3 key personas within your target audience, to aid the development of your own PPC campaign. You will receive a report detailing our findings, including the key characteristics of each persona.

Persona Research for International Content Marketing

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To run a successful international content marketing campaign, you must target your audience with relevant content, based on their behaviour and interests. One way to do this is by creating “personas”. We will conduct research on your target audience, collecting data on each profile we define. We will analyse this data to create a list of 3 personas.

Persona Research for International Website Creation

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Whatever country you are targeting, for a website to be successful you must target your audience with relevant content, based on their behaviour and interests. One way to do this is by creating “personas”. We will conduct research on your target audience, collecting data on each profile we will define. We will analyse this data to create a list of 3 personas the sort of content they will be most interested in, to help guide your website content creation efforts.

Persona Research for New International Product Launch

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Whatever country you are targeting, to run a successful new product launch online marketing campaign, you must identify the audience that would be interested in your new product so you can tailor marketing efforts to their needs. One way to do this is by creating “personas”. We will conduct research on your target audience, collecting data on each profile we define. We will analyse this data to create a list of 3 personas identifying key information about the people who will be most interested in your new product.

Competitor Ranking Report

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Internet users usually only visit websites that appear on the first search engine results page, so it is essential that you closely monitor your rank position so you can fix any problems immediately if your ranking goes down, as well as keeping an eye on your competitors’ rank positions. An SEO specialist will examine ranking data for your website and 3 of your competitors’ to identify any ranking changes or keyword movements in your chosen search engines. We will send you our analysis in a PDF or Excel format.

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