Keyword Services

Keyword Research Qihoo

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Whether you’re looking to launch a new website in mainland China or improve existing rankings, identifying relevant search queries is an important starting point when dealing with this emerging Chinese search engine. All our researchers are experienced search marketers and being native to the Chinese market, are naturally in tune with local marketing norms and cultural nuances. We’ll deliver an easy to use report that can be used to inform your website optimisation efforts in China.

Market Intelligence Report

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This is a strategic report that will help you understand and analyse on a deep level the opportunities and challenges associated with a new market. The report will critically review the most relevant and up-to-date resources on the market you would be entering, gather competitor intelligence, give you insights on consumer groups and guidelines on how best to interact with your prospective customers. The insights gained will give you a better understanding of consumer trends and behaviour and can be used to assess the potential of the market as a target for your business and highlight possible opportunities and challenges.

Target Market Discovery

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When you consider expanding your business internationally, it is important to conduct in-depth research to identify the most successful prospective markets. One of our research specialists will conduct this survey and create a shortlist of your top target markets, and will also provide evidence and advice on each market from our shortlist and indicate strategies for entering each new market. This research will be delivered to you in a PowerPoint format.

Social Media Listening Report

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Organisations need to understand what is being said about them online so they can effectively manage their brands, products, and reputation. With this service, we will carry out a social media e-listening monthly report on your company, including gathering information such as listing the top influencers in your field and particularly relevant posts about your company. This will allow you understand what your customer base think about you, thereby helping to guide your marketing strategy appropriately.  

Webmaster Tools Insights

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If you want to increase your website’s visibility in the search engine results pages (SERPs), in-depth keyword research and analysis will help identify new opportunities. Using data from your Webmaster Tools account, we will analyse your keywords’ impressions, clicks, click-through rates and average ranking positions, combining this with search volume data to find gaps in the market that you can utilise to increase your website’s visibility and traffic. The analysis report will be sent to you in an Excel or PDF format.

Persona Research for Digital Marketing

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To run a successful international digital marketing campaign, you must target your audience with relevant content, based on their behaviour and interests. One way to do this is by creating “personas”. We will conduct research on your target audience, collecting data on each profile we define. We will analyse this data to create a list of 3 personas.

Competitor Ranking Report

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Internet users usually only visit websites that appear on the first search engine results page, so it is essential that you closely monitor your rank position so you can fix any problems immediately if your ranking goes down, as well as keeping an eye on your competitors’ rank positions. An SEO specialist will examine ranking data for your website and 3 of your competitors’ to identify any ranking changes or keyword movements in your chosen search engines. We will send you our analysis in a PDF or Excel format.

Monthly Ranking Reports and Analysis

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Internet users usually only visit websites that appear on the first search engine results page, so it is essential that you closely monitor your rank position so you can fix any problems immediately if your ranking goes down, as well as keeping an eye on your competitors’ rankings. An SEO specialist will deliver a comprehensive report every month about how your website, and the websites of up to 5 competitors, are performing in the organic rankings.

Google Ad-hoc Keyword Ranking Report

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At the beginning of an SEO campaign, or before making changes to target keywords on pages, it is important to consider current rankings of the website. A preliminary, one-off ranking report will serve as a baseline and allow for making informative decisions about protecting any valuable, existing top rankings or spotting opportunities for keywords. By considering rankings information in decision making processes, keywords with most potential for success can be selected while ensuring that any current, high rankings are maintained.

Link Building Campaign Feasibility Audit

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Prior to planning an effective link building campaign in a new country, it is important to conduct research into the legal, cultural and search practices of the region. We will conduct an audit to provide you with all the key information you need to develop an appropriate link building campaign in your new target market.

Keyword Research for Target Market Discovery Purposes

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Prior to entering a new market, you need to make sure that there is a demand for your products/services in that country. Conducting relevant keyword research in the country will give you a better overview of what internet users search for in that market and enable you to assess the demand levels. We will conduct keyword research into your desired topics (i.e. your industry/products/services) and will provide you a report containing the top keywords for each topic, their search volumes and their back translations into English, if applicable.

Google Trends for Top Keywords

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When you launch a campaign in a new market it is useful to understand how your keywords perform so that you can effectively plan your campaign and budget. We will analyse the trends on your top 5 keywords and produce a report describing any regional or temporal variations, as well as budget recommendations.

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