Best Practice & Training

Yandex Expert (Barcelona)

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The Yandex Expert is a comprehensive 3 day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns, with a particular focus on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of international campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in Barcelona.

Bespoke International SEO Training

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In today’s digital age, international SEO is becoming an increasingly important factor for achieving an online success. Our experienced trainers will travel to your business to provide a hands-on SEO training, which will have an international focus. Each delegate will also receive a training manual, and a follow-up telephone call 2 weeks later to ask the trainers any additional questions.

International SEO Training (Barcelona)

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The International SEO Course is a comprehensive 2 day training programme, covering the core areas of International SEO, such as geo-targeting, content and links. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to effectively implement and manage SEO campaigns across multiple markets and languages. The 2 days will end with the International SEO Expert Test, with certificates awarded to those who successfuly pass. The course takes place in Barcelona.

SEO Support

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If you want more technical SEO support then you currently receive in your weekly/monthly meetings with your account managers, then one of our SEO strategists can join your meeting. They will conduct an in-depth analysis of your website, present the technical SEO slides during the meeting, follow up with you via email and also provide monthly e-mail and phone call support.

Heatmap Analysis

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Understanding how visitors behave on your website is paramount to the success of your customer engagement and ultimately, conversions. Using data gathered from your website about user behaviour, we will perform a detailed analysis and provide you with recommendations for improvements. You will receive our analysis in a PDF document, along with the raw data in an Excel file.

Veloseo CMS Page Updates

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Veloseo is a content management system, meaning that it allows you to make changes to your website content. If you are using Veloseo and want to edit your website, an SEO strategist will follow your instructions and change your content on Veloseo.

Search Engine Comparison Guide

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The search engines Yandex, Baidu, Naver, Google and Yahoo Japan all operate differently and are prominent in different markets. Understanding their differences is essential if you want to use them to run successful SEO campaigns. We will create a search engine comparison guide to provide detailed information about how the individual search engines work and best practice guidelines for each. We can also include tailored examples from your website to expand on the key points at an extra cost. This document will provide you with enough information to start performing your own SEO, and will be delivered in a PowerPoint format.

Disavow Backlinks

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If your website has poor quality backlinks pointing to it, it could be penalised by the search engines resulting in a low ranking. Removing the poor quality links can lead to a reversal of the penalty and the restoration of your ranking. An SEO strategist will upload a list of poor quality backlinks to your desired search engine, asking for these to be disavowed (ignored). You will receive email confirmation of this request.

Backlink Removal Audit

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If your website has poor quality backlinks pointing to it, it could be penalised by the search engines resulting in a low ranking. Removing the poor quality links can lead to a reversal of the penalty and the restoration of your ranking. An SEO strategist will download your entire backlink profile and carefully check each link, producing an Excel report listing all the poor quality backlinks, allowing you to approach the webmasters and ask them to remove these links.

International SEO Training (London)

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The International SEO Course is a comprehensive 2 day training programme, covering the core areas of International SEO, such as geo-targeting, content and links. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to effectively implement and manage SEO campaigns across multiple markets and languages.

Custom SEO Guide Creation

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International SEO is an increasingly important factor for a global business’s success. Whether you need a best practice document for a particular project or topic, or a custom guide covering an advanced area of SEO, our team of talented and experienced SEO experts can create professional guides for the wide range of international SEO topics.

XML Sitemap Creation And Server Upload

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If your website suffers from poor internal or external linking, then search engines may not be able to crawl and index all your pages, meaning that these pages will not rank and you will miss out on potential traffic. An SEO strategist will create an XML Sitemap for your website, which will tell the search engines directly about valid pages on your website that might not otherwise be visible to the search engines. The Sitemap will be quality checked by an SEO manager before being uploaded to your server by our development team.

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