Best Practice & Training

Veloseo CMS Page Updates

Veloseo is a content management system, meaning that it allows you to make changes to your website content. If you are using Veloseo and want to edit your website, an SEO strategist will follow your instructions and change your content on Veloseo.

Yandex Expert (London)

The Yandex Expert is a comprehensive 3 day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of Yandex campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in London.

Yandex Expert (Barcelona)

The Yandex Expert is a comprehensive 3 day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns, with a particular focus on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of international campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in Barcelona.

XML Sitemap Creation And Server Upload

If your website suffers from poor internal or external linking, then search engines may not be able to crawl and index all your pages, meaning that these pages will not rank and you will miss out on potential traffic. An SEO strategist will create an XML Sitemap for your website, which will tell the search engines directly about valid pages on your website that might not otherwise be visible to the search engines. The Sitemap will be quality checked by an SEO manager before being uploaded to your server by our development team.

SEO Support

If you want more technical SEO support then you currently receive in your weekly/monthly meetings with your account managers, then one of our SEO strategists can join your meeting. They will conduct an in-depth analysis of your website, present the technical SEO slides during the meeting, follow up with you via email and also provide monthly e-mail and phone call support.

Site Speed Audit

Site speed is an important factor when it comes to performing well in search and improving user experience. Multiple studies have shown that 47% of internet users expect a web page to load in under two seconds, and 57% of visitors will abandon a page that takes 3 or more seconds to load. We will review your website to identify any resources that could affect your website speed and provide actionable recommendations on how to speed up your website. 

International SEO Training (Barcelona)

The International SEO Course is a comprehensive 2 day training programme, covering the core areas of International SEO, such as geo-targeting, content and links. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to effectively implement and manage SEO campaigns across multiple markets and languages. The 2 days will end with the International SEO Expert Test, with certificates awarded to those who successfuly pass. The course takes place in Barcelona.

Custom SEO Guide Creation

International SEO is an increasingly important factor for a global business’s success. Whether you need a best practice document for a particular project or topic, or a custom guide covering an advanced area of SEO, our team of talented and experienced SEO experts can create professional guides for the wide range of international SEO topics.

Yandex Expert (Shenzhen)

The Yandex Expert is a comprehensive 3 day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns, with a particular focus on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of international campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in Shenzhen.

Robots.txt Review, Creation And Server Upload

The robots.txt file is used to indicate which sections of your website should be crawled by search engines, especially in the case of search engines like Baidu which don’t support “noindex” meta robots tags, but follow the rules in robots.txt. An SEO specialist will review the robots.txt on your site and provide an optimised robots.txt file based on your needs. You will receive a new robots.txt file for reference and we'll upload this to your server.

Bespoke International SEO Training

In today’s digital age, international SEO is becoming an increasingly important factor for achieving an online success. Our experienced trainers will travel to your business to provide a hands-on SEO training, which will have an international focus. Each delegate will also receive a training manual, and a follow-up telephone call 2 weeks later to ask the trainers any additional questions.

Heatmap Analysis

Understanding how visitors behave on your website is paramount to the success of your customer engagement and ultimately, conversions. Using data gathered from your website about user behaviour, we will perform a detailed analysis and provide you with recommendations for improvements. You will receive our analysis in a PDF document, along with the raw data in an Excel file.

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