Strategic Development

Webcertain Analytics

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Webcertain Analytics allows you to bring multiple data sources together and provides key insights that help you to measure valuable metrics and increase the efficiency of your marketing efforts. We will set up Webcertain Analytics for you, setting up the data integration and ensuring that the data is being retrieved from the required tools. You will receive logins to Webcertain Analytics and access to all available reports. The growing list of data sources include: Google AdWords, Bing Ads, Yandex Direct, Baidu, Naver, Twitter, Facebook, Google Webmaster Tools, Google Analytics, Yandex Metrica, SiteCatalyst

Keyword Research Qihoo

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Whether you’re looking to launch a new website in mainland China or improve existing rankings, identifying relevant search queries is an important starting point when dealing with this emerging Chinese search engine. All our researchers are experienced search marketers and being native to the Chinese market, are naturally in tune with local marketing norms and cultural nuances. We’ll deliver an easy to use report that can be used to inform your website optimisation efforts in China.

Yandex Expert (Barcelona)

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The Yandex Expert is a comprehensive 3 day training programme delivered by the International Marketing School, focused on setting up and managing effective global paid search campaigns, with a particular focus on Yandex. Combining teaching, interactive sessions and practical activities, the course will give delegates the knowledge and skills to get the most out of international campaigns and prepare delegates to take the Yandex.Expert test as part of the course. The Yandex Expert training will take place in Barcelona.

Callout Extensions Creation

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Effective PPC ads must clearly present the message, display a compelling call to action and be culturally and linguistically accurate. A native paid search specialist will create engaging and relevant call out extensions in the target language to enhance the visibility of your PPC campaign, based on the keywords and landing pages to be used in the campaign. You’ll receive a set callout extensions ready to be uploaded to your campaign.

Body Content Review

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In order for your website to rank highly in search engines, it is important that your website’s on-page body content is optimised to contain popular and relevant keywords. A native speaker of your target language will make suggestions on how you can optimise your headings, text, images and hyperlinks by inserting keywords while preserving the linguistic flow. You will receive the recommended, optimised body content in a Word or PDF format, ready for you to upload to your website’s CMS system.

Account Management and SEO Consultancy 1 Language

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When you are undertaking a large SEO project, it can be very useful to have a team of experts available to provide advice. An account manager and SEO strategist will provide support for up to 11 websites. You will receive consultancy, KPI progress reports and recommendations on what to do in the future, as well as ongoing email support and weekly calls.

Baidu Account Opening

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In order to set up a PPC account with Baidu, you can work with us, who has an established relationship with the search engine to make the process as smooth as possible. We will translate and submit all necessary paperwork to Baidu and arrange the set-up of your Baidu PPC account, enabling you to run paid search campaigns on the most popular search engine in China. This process normally takes a week if all the documents would be provided on time. Baidu International started to charge every single account £130 per year annual service fee, it will be automatically deducted from the account balance every year.

Yandex MCB Campaign Creation

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We will set up a MCB account for you on Yandex, enabling you to run display campaigns on the search result page of on the most popular search engine in Russia. 

Naver PPC Account Open and Setup

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We will set up a PPC account for you on Naver, enabling you to run paid search campaigns on the most popular search engine in South Korea. We will provide you with the log in details in a PDF or Excel format.

Google AdWords Account Opening

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We will set up a PPC account for you on Google, enabling you to run paid search campaigns on the most popular search engine in the world. Key details such as the currency and time zone cannot be changed once we have set up the account so please ensure that you provide accurate details. We will provide you with the log in details.

Multilingual Content Evaluation

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The multilingual content evaluation is a service we can offer in the event that you have inherited previously translated content of which you are unsure of the overall quality. An independent evaluator reviews the existing content, assesses the quality and delivers a report making note of any areas that could be amended.

SEO-Localisation

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Our SEO-Localisation service enables you to get the most out of your multilingual websites, whether this is launching your website in another country or updating content on an existing site. Our seamless workflow provides you with professionally translated website content that is also SEO friendly, to ensure your website will be visible to your target audience in their local language and search engines. Working to your brief, we’ll deliver content which is in-line with your brand image and guidelines and in the format most compatible with your CMS requirements.

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