Weibo See Yet More Success

Weibo has posted better than expected results for the second quarter of 2016. In a conference call to financial analysts, the Chinese social media platform revealed that it has seen total revenue of 146.9 million US dollars, an amount up 36% since last year, and marketing revenue of 127 million dollars, up 45% over the same period. Weibo also saw its monthly active user number hit 282 million by the end of the second quarter, an increase of almost exactly a third over the last 12 months. The steady user growth Weibo has seen since it became listed in the US has in fact been so precise that in the 10 quarterly reports since, the metric has consistently been between 30 and 38% each time. Meanwhile, Twitter has seen its user growth fall steadily in the same period, down to 3% in June.

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