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Flipkart is one of India's biggest ecommerce sites
Walmart is reportedly in discussions to buy a large stake in the ecommerce company Flipkart. In a move to try and target the Indian online market, the deal would put Walmart in direct competition with Amazon if it were to be completed. The discussions come just after Walmart completed a 3 billion US dollar purchase of Jet.com. The deal would become the first capital injection for Flipkart since the middle of 2015. Additionally, analysts in India claim that the county’s population is moving from small local retailers to ecommerce, skipping the supermarket model that Walmart traditionally deals with and making the Indian ecommerce giant the perfect means for Walmart to enter a market which it has previously struggled to penetrate. Flipkart recently became the first Indian company to boast 100 million users, ahead of Amazon India.
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