Ecommerce in the UK is to reach around 174 billion euros in 2016, according to a report by the Ecommerce foundation. Expected to grow by 10.5% from last year, the report showed that around 43 million Brits shopped online in the past twelve months of which 20% used a mobile device, spending an average of 3,652 euros. Whilst overall growth rate continues to declines from 14.3% in 2012, mobile sales have increased in the same period. According to the study, whilst four years ago 51% or buyers used a tablet or smartphone, last year around 70% of Brits did the same accounting for 31.1 billion euros.Â
