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spending is due to increase by a full 10% across Europe this year
Adobe has released a report that details the most lucrative days for online shopping in Europe. The results of the research show that Black Friday and Cyber Monday, this year on the 25th and 28th of November respectively, are due to be the biggest drivers of online spending on the continent. It was also found that spending is due to increase by a full 10% across Europe this year, where the UK and Germany will lead the way. The Nordic region will see an especially high level of growth, following high increases in sales over the last few years. The area has seen a 187% growth since just 2013, compared to the European average of 66% in the same time period.
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