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Content Marketing In B2B
AJ Huisman, the founder of Y Content, explains to us the characteristics of B2B content marketing compared to B2C, whilst also pointing out its benefits and pitfalls.
You'll find out about:
- Why creativity is just as important to B2B, as in B2C marketing
- The changes in culture across the globe
- The hurdles of legal issues abroad
Recently the founder of Y Content in Amsterdam, AJ Huisman has worked in marketing for over 20 years, and has a wealth of experience in content on a global scale.
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