SoundCloud To Introduce Programmatic Advertising

Programmatic audio ads are becoming more common

SoundCloud is to introduce programmatic advertising to its audio platform, in partnership with Rubicon Project. Rubicon Project called the audio ads “an important component for how we talk to users in the future”. The service will use targeting to reach its 175 million users in the US, UK, Ireland, France, Australia, New Zealand, Canada, and Germany. The use of programmatic on audio services is becoming more and more popular, with Pandora and Spotify recently implementing the technology as it often leads to higher engagement than visual ads since listeners cannot listen to something else at the same time. SoundCloud said that it was “making it easier than ever for advertisers to share their messages with the right person, at precisely the right time”. 

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
error
error
error
Select Country
error
error
X