A study by KPR Social Communication Research Lab and Sogang University has found that social media marketing is growing in South Korea. Facebook was the most commonly used social media site, with 99% of respondents saying that they used Facebook for marketing purposes. Company blogs were also very popular, being used by over three-quarters of respondents. YouTube, Instagram, Twitter and KakaoStory were also popular, being used by around half of respondents. The research also found that social media budgets are growing, as marketers strive to attain an edge over their competitors. Half of respondents said that they were increasing their social media budgets this year, compared to just 16% who said they were decreasing them.Â
