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The Times uncovered the shocking practice on YouTube
Following an investigation by The Times newspaper, multiple international brands have been forced to suspend "significant proportions" of their digital advertising campaigns. Brands such as the cancer charity Marie Curie, Mercedes-Benz, and the Victoria and Albert Museum in London have been impacted by the investigation’s results, after it was found that their digital ads were funding extremist and terrorist groups on the web. Currently, any advert playing before a YouTube video can earn the video’s owner around £5 per 1,000 views. Jaguar Land Rover, which was involved in the claims, has said that it was "very concerned" and that the controversy was a consequence of the advertising technology being used. All the brands involved were using programmatic ads, something which is becoming more and more common in its use by agencies. However, this means that the adverts have funded extremist groups, such as a recent promotion for the new Jaguar F-Pace which funded a user who posted a pro-Isis video with over 115,000 views. The agencies involved, such as Publicis and WPP, have denied any misconduct.
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