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With an estimated 2 billion social media users worldwide this year, an ever-growing importance both in search but also in the way consumers make their purchasing decisions, global brands' ability (or inability) to leverage the channel will be the difference between sailing away with the price or struggling to stay afloat. This comprehensive 30+ pages guide provides you with a step-by-step framework that enables you to deploy a highly successful global social strategy which is:
- Locally relevant yet globally consistent
- Tied directly into overall business goals
- Responsive yet controlled
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You won't feel left behind or blinded by science with our guides which explain everything in a straightforward easy to digest way.
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