Around 93% of visitors to social website Pinterest, use the platform to plan purchases, according to Millward Brown Digital.The study also showed that 87% of visitors made a purchase after seeing an item they liked on the website.After Pinterest recently begun using Oracle Data Cloud, a platform that organises customer and audience data, it was also found that users that engaged with brands 'promoted pins' were 12% more likely than others to buy from them online.Katrina Gosek, director of product strategy for commerce at Oracle said that businesses are now looking to offer “complete digital experiences” that work with consumers shortening attention spans.With over 2 billion US dollars expected to be spent through online shopping exclusively using mobile assistants like Siri or Google Now, Gosek stressed the importance of presenting consumers with a “unified vision of a brand across all touchpoints”.
