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Advertisers can now use Promoted App Pins, Promoted Video and One-Tap Promoted Pins
Pinterest has created three new types of Promoted Pins: Promoted App Pins, Promoted Video and One-Tap Promoted Pins. Promoted App Pins are adverts that allow users to download the business’ app, without having to leave Pinterest. This option is currently only available for iOS apps, but it’s safe to assume the feature will also be rolled out for Android apps in the future. Promoted Videos are adverts in a video format. Relevant Pins appear directly below the video, meaning that users can easily find out more information about the content in the video. One-Tap Promoted Pins are adverts that take the user straight to the business’ own website when tapped. This ad format is currently still in testing, but Pinterest has said that it intends to roll this out to all businesses in the future. To find out more about these new advertising options, go to the Pinterest Ads Manager.
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