Online retail sales in Turkey are forecast to soar in the coming years. The fashion retailer Trendyol.com is forecasted to double its sales by 2018, as shoppers in the country are drawn to its luxury brands, such as Prada. Elsewhere around the country, it was revealed by the 'Internet Retailer 2016' report that the top 22 merchants in Turkey collectively had a growth in sales of 28.6% last year, faster than any other country in Europe. Whilst shopping online still only accounts for a relatively small portion of Turkey's entire retail revenue, it is set for an increase of 24%, helped by increasing internet access and a growing economy.Â
