Peru has seen its number of smartphone users continue to increase. Currently, the country has the least developed mobile market of the six major economies in Latin America, meaning that digital advertising budgets are rarely focused on mobile. According to the Peruvian regulator, the number of total mobile connections has reached 35 million, an increase of over 7% from just last year. Peru already has a mobile penetration rate of 117% and, with the recent increase of mobile connections, it is expected that advertisers will increase mobile budgets in order to target the growing audience.Â
