Mobile ecommerce is rapidly growing in popularity in Nigeria, according to research by Ipsos. The study revealed that 60% of Nigerian internet users had engaged in ecommerce in the last year, with 72% of those people buying using a smartphone. This makes Nigeria the African capital for mobile ecommerce. Nigerians are expected to spend 78 billion Nigerian naira on mobile ecommerce sites this year, equivalent to around 275 million US dollars. This is set to rise to over 100 billion Nigerian naira by the end of next year. Nigerians are also embracing cross-border ecommerce. 70% of those questioned said they had bought from a foreign website in the last year, with 6% shopping exclusively from foreign sites.
