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Netflix has invested heavily in new markets
Netflix has seen an impressive increase in global subscriptions, after investing heavily in new markets. The company announced that in Q4 2016 alone it saw an increase of 5 million subscribers worldwide, far exceeding the forecasted increase of 3.7 million. With the international investment and commitment to original programming, Netflix has recently produced its own shows for non-English countries. This includes the Portuguese-language sci-fi show 3%, which has become one of the most watched shows in Brazil. Netflix also said that “millions of US members have watched the show subtitled into English” making it the first “Portuguese-language television show to travel meaningfully beyond Latin America”. Original shows have also seen success beyond their intended local markets in languages such as Turkish and Japanese, helping Netflix become the top-grossing iOS app in December 2016.
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