A study in Canada has shown that the largest share of video ad campaigns in Canada include impressions from desktop, laptop and mobile. The research, performed by Videology in the first quarter of 2016, showed that 39% of campaigns served to all three platforms, whilst 37% only served to desktop and laptop. Another 10% included all three platforms but added television to their rosters by including OTT devices. This adds to evidence that mobile is increasing in importance to marketers as was suggested by an additional study from Videology that showed that mobile use had a growth of 6.3% from last year in Canada, whilst desktop and laptop use decreased by 1%.Â
