Millennials are an important demographic in the American mobile ecommerce market. Millennials spent around 600 million US dollars via their mobile phones last year and are frequent online shoppers due to its convenience. To target millennials, businesses need to make sure that they engage with these customers to foster a sense of loyalty. Research has found that millennials are less loyal to individual ecommerce sites and payment options than other age groups, instead being happy to change their preferences to suit their needs.Â
