- Why Subscribe?
- Free Subscription
‘I’m Lovin’ it 24’: 24th March, 24 cities, 24 events
McDonald’s has launched a huge global marketing campaign. The ‘I’m Lovin’ it 24’ campaign will see events take place on March the 24th, in 24 cities across the globe. For example, Sydney will have a giant ball pool installed, whilst customers in London will be able to see the singer Jessie J perform on a double-decker bus. It is all part of what the Senior Director of Global Brand Development, Matt Biespiel, called the brand’s biggest push in years. Biespiel said that the company has to “try different things” in order to engage with younger consumers who are “moving across screens”. The events will take place in a wide range of countries, including the US, UK, Australia, China, Brazil and the Philippines.
The Movers And Shakers - Moving And ShakingSearch and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Monthly Cost Video Briefings,Catch Up TV Language Guides,Country Guides,How To Guides eLearning,eLearning Course,Quizzes Tools,Webcertain Events Lists,Benchmarks Access to Webcertain video Tutors.Extra fee applicable Access to Customised courses and Examinations. Attendance at Webcertain.TV Connect Events per year Individual BASIC Free Limited Content per Month 10 2 2 Individual PREMIUM £25 Unlimited Content per Month 1 Team GLOBAL £95 Unlimited Content per Month 3