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DescriptionHow do you manage country campaigns, when there are multiple languages at play in that market? What about scaling efforts across more search engines than just Google? And where do you start with international keyword research and ad creation? Mihai Popescu shares examples and insights from his experience working for two leading global travel websites and provides tips for improving efficiency and performance.
The Movers And Shakers - Moving And ShakingSearch and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
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