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Macy's has seen success selling on Chinese site Tmall
The department store chain Macy’s has announced it is to launch a Chinese ecommerce site in 2017. Following success selling on Alibaba’s Tmall platform, the retailer said that its stores were popular with Chinese visitors to the US, and that it values the Chinese market highly. Dustin Jones, Macy’s managing director for China, added that the company had to learn about the difference in the Chinese and American markets, for example, “Chinese consumers want to know many details, while US consumers only want to check out quickly”. The company did not comment on the possibility of opening physical stores in the country, only confirming plans for an online presence.
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