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75% of business is expected to come from mobile within 4 years
Yoox Net-A-Porter has announced that it intends to become a mobile-only company in the near future. After the online retailers Yoox and Net-A-Porter joined together last year, the company has launched a shopping app on Apple TV. Now, this ecommerce drive has led CEO Federico Marchetti to reveal that his “biggest objective” is to make the company mobile-only. Similarly, he also added that whilst mobile currently makes up less than half the company’s sales, he is expecting mobile to make up 75% of its business in just four years.
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