Vietnamese online sellers are likely to receive less than half of their revenue from online. Whilst the country is currently growing its digital commerce industry, with 35% of businesses having their own ecommerce site, the revenue percentage gained from that side of the business is fairly low. A study by the Vietnam Ecommerce and Information Technology Agency, or VECITA, shows that 80% of businesses gained less than 50% of their revenue from online sales through a website or email. This is likely due to the 73% of Vietnam's population who find that the quality of goods and services is worse than promised online, leading to a mistrust of the digital market in the country.Â