International Paid Search At Airbnb

How does Airbnb ensure success with paid search?

Global Marketing Strategies Within Airbnb

International paid search is an important part of any marketing campaign. We chat to Machiel Schepers from Airbnb to discuss the ways in which the company uses paid search. He explains the challenges involved in large scale, hyper-growth campaigns such as changes to campaign structures across markets.

Find out more about:

  • The importance of communication between global teams
  • Why international paid search is so vital

Machiel has worked as both a freelance website consultant, and within companies as a specialist. He has also started his own business and can claim to be extremely qualified in his field of online marketing.

Search Out The Latest Moves In Global Digital Marketing Now

Webcertain.TV speaks to experts in every digital marketing domain. With Catch-up TV you can view the archive and view the programmes broadcast on the Webcertain.TV channel. The archive contains every programme ever broadcast.
Select Country