 Ecommerce has continued to grow in Hungary, reaching just over 1 billion euros at the end of last year.Data from eNET now shows that the share of ecommerce within the retail industry there, is now at about 4.1%, an increase over last year of around 0.4%.The data also showed that the average size of online shopping carts has increase to 36.6 from 32.4 euros within one year, but cash payment is still the most popular form of transaction amongst Hungarians.Cross-border shopping also saw an increase last year, with the number of online shoppers who purchased cross-border rising by 14 percent.
