Germans Trust Print Ads More Than Online Ads

Personal recommendations were the most trusted

Print ads have been shown to be considered a more trustworthy source of information than online content. A survey by the GPRA in Germany found that whilst 54% of people trusted print information, only 51% said the same of online information from sources such as a company’s website or social media page. However, both were less trusted than personal recommendations for sources of information, with 84% of respondents saying that they felt they could rely on it. This data from Germany shows the high potential of good print advertising and brand websites over user comments or online reporting, such as blogs.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
error
error
error
Select Country
error
error
X