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Publishers will earn 55% of ad revenue
Facebook has begun testing ad breaks in on-demand videos. The ads are planned to earn their publishers 55% of the revenue of each advert, in the hope that this will encourage advertising producers onto the site. Publishers will be allowed to select where in the video they would like their ads to appear. Similarly, Facebook is expanding its testing of ad breaks within its live video service, something which began in August 2016.
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