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Line is still the most popular social site in Japan
Whilst being only the fifth most popular social media platform in Japan, Instagram is seeing one of the fastest increases in usage across the country. A survey undertaken by JTB Tourism Research and Consulting Co., shows that whilst Line remains ahead of the pack with 77% of smartphone users accessing the app in 2016, Instagram is growing at a much quicker rate even though it only boasts a 20% smartphone penetration rate. This is compared to only 13.9% of smartphone users accessing their account in 2015, an increase of 5.4%. This growth compares well against Line which saw a 2.4% increase over the same 12 months, and YouTube and Twitter which both saw losses of around 2%. Instagram was only beaten in growth in Japan by Facebook.
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