English Speaking Stores Target European Languages

The study looked at 4,000 “translation projects” on European ecommerce sites

Research has shown that English-language online retailers are targeting French speakers. The study by One Hour Translation looked at 4,000 “translation projects” on European ecommerce sites, and found that whilst English to French was the most common translation with 13.5%, that was followed by English to German on 13.4% and English to Dutch with a 11.3% share. Surprisingly, Dutch came above translations into Spanish or Italian. Yaron Kaufman from One Hour Translation said that it was “not surprising” since “Germany and France are the strongest economies in Continental Europe”. However, he did add that he believed Dutch coming a strong third demonstrated “the resilience of the economy and purchasing power of the Netherlands compared to other European countries”.

The Movers And Shakers - Moving And Shaking

Search and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
error
error
error
Select Country
error
error
X