A survey from Mailjet has revealed that personalisation in marketing emails is the most likely feature that will make UK users open the message. Over all age groups, personalisation was seen as most influential by 40% of respondents, with design and timing following with 34% and 21% respectively. However, within the 16-29 age bracket, design was judged to be the most vital attribute by over 43% of people. Meanwhile, the study also showed that less than 10% of those over 30 will ever click through from a promotional email if they are on a mobile device, with still only 18% of those under 30 likely to do so.Â
