- Why Subscribe?
- Free Subscription
The new law will be a significant challenge for advertisers
A new EU data regulation has been accused of presenting a “significant challenge” for advertisers. The new privacy regime has been approved by the European Union and will prevent marketers from using user data without direct consent. Whilst the new General Data Protection Regulation won’t come into effect until 2018, Stephan Loerke, CEO of the World Federation of Advertisers, said that he was surprised that “more marketers have not woken up to the implications”. He added that it would “affect companies who rely on third party data” due to their lack of “a direct relationship with the public". However, the move hasn’t been universally criticised, with many saying that a reaction to privacy issues has been long overdue following incidents such as the recent hack of Yahoo. PageFair’s Dr Johnny Ryan said that “the EU is finally bringing a standard of privacy to digital, preventing the arbitrary collection and exchange of personal data that has been going on for 20 years”.
The Movers And Shakers - Moving And ShakingSearch and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Monthly Cost Video Briefings,Catch Up TV Language Guides,Country Guides,How To Guides eLearning,eLearning Course,Quizzes Tools,Webcertain Events Lists,Benchmarks Access to Webcertain video Tutors.Extra fee applicable Access to Customised courses and Examinations. Attendance at Webcertain.TV Connect Events per year Individual BASIC Free Limited Content per Month 10 2 2 Individual PREMIUM £25 Unlimited Content per Month 1 Team GLOBAL £95 Unlimited Content per Month 3