- Why Subscribe?
- Free Subscription
Digital will account for 25% of advertising budgets in 2017
Digital advertising in the Philippines is expected to experience high levels of growth in 2017. According to Kantar Media Philippines, the country will see “a lot more investments in digital advertising”. Whilst television advertising currently leads the way in the country, and “will continue to be very strong”, digital is expected to grow. Kantar Media’s commercial director said that many local advertisers are now are “allocating up to 25% [of their budgets to digital advertising], from 5 to 10% in previous years”. He also mentioned the increasing effect of video ads on Filipino audiences. However, he added that the country’s advertisers would see more success online if “internet speeds were faster”.
The Movers And Shakers - Moving And ShakingSearch and discover everything we've reported on certain brands or industry topics. Follow the trends right before your eyes - and in the blink of eye you know.
Monthly Cost Video Briefings,Catch Up TV Language Guides,Country Guides,How To Guides eLearning,eLearning Course,Quizzes Tools,Webcertain Events Lists,Benchmarks Access to Webcertain video Tutors.Extra fee applicable Access to Customised courses and Examinations. Attendance at Webcertain.TV Connect Events per year Individual BASIC Free Limited Content per Month 10 2 2 Individual PREMIUM £25 Unlimited Content per Month 1 Team GLOBAL £95 Unlimited Content per Month 3