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Marketers have been slow to include LGBT representations
The drinks giant Coca-Cola has been praised by members of the marketing community for a recently released “diverse” advert. The ad shows both a brother and sister attempting to win the attention of an attractive pool-boy. Out Magazine called the advert “inclusive”, whilst Marketing Week said that such adverts represented a step forward in advertising diversity. Coca-Cola’s senior manager of global brand PR said that the brand was looking to show “culturally relevant messages… not as the main subject of the story but as sub-text". Reuters noted that whilst gay characters are commonplace in TV and film, marketers have been slower to include such characters. The advert is part of the global “Taste the Feeling” campaign.
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