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The update will help advertisers edit ads on the go
Bing has now updated its Ads app for iOS and Android in order to support Expanded Text Ads. Only previously available directly through Bing Ads, Bing Ads Editor, and Bing Ads API, the update means that Microsoft mobile apps will now support Expanded Text Ads, which gives users the ability to show longer ad titles and customised paths. This means that users will be able to create and edit their Expanded Text Ads through mobile devices, whilst monitoring campaigns and updating bids and budgets. The update also brings with it the ability to manage mobile notifications more easily and an easier log in process.
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