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Social media and video sites are top destinations for affluents
Research by Ipsos has revealed that social media and online video sites are the best media to reach affluent consumers in the Asia Pacific region. Looking at the top earners in 10 Asia Pacific countries, the study found that 65% of women and 63% of men used social media sites and 63% of women and 62% of men used online video sites. Around 5 in 10 watched live TV online and about 4 in 10 read online newspapers. Online magazines were less popular, being read by only around 3 in 10 affluent individuals in the Asia Pacific region.
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