 According to a new report from Hubspot, over a third of B2B buyers in the Asia-Pacific region want the opportunity to see a product in action before they buy it.The survey showed that buyers usually consumed as much information as possible about a potential buy, in the research and awareness phase of the journey.Hubspot noted however that sellers were aware of this trend, and were successfully using a demonstration as a final closing action on sales, which in many cases this was a video on a website.Kipp Bodnar, CMO at Hubspot, said that in past years B2B marketers had underestimated “the importance of brand”, but were now moving towards sharing the same attitude as B2C companies.
