Online video media is growing substantially in Asia and is becoming the most popular way for marketers to connect with consumers. According to a study by Brightcove, social media posts that include a video file receive 1200% more shares than text and image posts combined. This has led to around 8.4 billion video posts being shared in the Asia-Pacific region each day, with 88% of businesses there using video content in their marketing strategies. Video viewing is also at an all-time high on mobile in the region, where social media accounts on mobile showed a 32% increase in the last year. Due to these increases, consumers now spend twice as much time watching video than reading text online.Â
