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Marketing & Selling Luxury Online
Julia Munder from Maxwell Scott Bags talks to us about the way the company advertises and markets its products around the world.
You'll find out about:
- Re-producing the in-store experience, online
- How cultural differences affect the way you can market
- The way luxury changes your marketing strategies
Currently working as marketing manager at Maxwell Scott Bags, Julia has a wealth of experience working in luxury marketing. After having joined the company in the early 2010’s, she leads the creative output of Maxwell Scott Bags’ global marketing strategy.
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