Apple is looking to expand the availability of its digital payment service, Apple Pay. The initial success of the service has been down to what Apple calls “gathered momentum”, as it is now covered by more than 2,500 banks across the US, whilst in China it gathers over one million new users per week from the 19 banks it operates with. Currently only available in six countries around the world (including the United Kingdom and Canada), Jennifer Bailey, Vice President of Apple Pay, said that they were working hard to make the service available in “every significant market Apple is in”. Recently there have been leaks from the company suggesting that France, Brazil and Hong Kong are due to be the aim of Apple's next expansion, whilst CEO Tim Cook has also hinted at India being a target. It was also reported earlier this year that Apple Pay would become available at ATM machines in limited markets, signalling even more growth.Â
