A Guide to Effective Digital Marketing in Italy
Online behaviours and digital trends
Digital Marketing in Italy Today
What you need to know to develop a successful strategy

Guide to effective digital marketing in Italy

Italy is often believed to be slightly behind the rest of Europe when it comes to digital, but the latest figures show that is it quickly catching up, and it is a market full of potential. We have a look at current digital trends in Italy, and what they mean for your marketing campaigns, as well as provide best-practice advice to help you communicate effectively with your Italian audience.

What the ‘Guide to effective digital marketing in Italy’ chapter offers

A modern, reader-friendly layout

Our guide combines useful information with great design for a positive reading experience.

A handy and digestable overview

The guide includes graphs and figures to help you get a clear idea of the current state of digital in Italy.

Insights from native speakers

The guide draws from real experience and a deep knowledge of the country and its digital market.

Practical take-aways

Find out what type of language and platforms to use when targeting Italy, and what tips to follow when expanding in the Italian market.

A comprehensive guide

From mobile and social media trends to e-commerce and payment methods, our guide gives you an overview of the Italian market to help you make the most of it.

Professional help to be at the top of your game

The information in this chapter is provided by marketing industry experts, and it applies cultural aspects to marketing strategies.


If you are wondering how to target this beautiful country but are not sure how, or if you are simply interested in finding out about the current Italian digital market, our guide is the perfect place to start. With insights on mobile, social, and e-commerce it is sure to provide useful information for your Italian marketing campaigns.

Read our guide now, and find out about Italy and digital in 2017!

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